Your everyday finances — well managed & stress free

Professional services tailored to your individual needs

 
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Daily Money Management

Whether you’re an older adult, a family member caring for a loved one, or someone who’s recently experienced a life change, managing personal finances can become overwhelming. We are here to help with a wide range of hands-on services including bill paying, banking, budgeting, tax organizing, records management, and much more.

 
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Financial Coaching

Because financial literacy often isn’t taught in our homes and schools, it’s not surprising that many people become anxious about their personal finances. Whether you’re facing a specific challenge or just feel it’s time to take charge, we provide non-judgmental guidance in budgeting, building savings, managing debt, and developing other healthy financial habits.

What Clients Are Saying

 

“I live out of state and have POA responsibilities for my aunt who is diagnosed with dementia. John not only handles all of her mail, banking and bill paying, but has become a trusted advisor helping me work with her accountant, attorney, financial advisor, and others.”

— Sarah S., Daily money management client

“John did an amazing job of organizing my financial records and getting all my accounts set up in Quicken. He advised me on categorizing my transactions for budgeting and reporting, and taught me how to use automatic downloads to keep everything up to date.”

— Tim H., Financial coaching client

John Wilson, MBA

John launched Sensible Finances after years of serving as financial power of attorney for his older parents and helping other family and friends improve their everyday finances. His experience includes setting up and supporting financial software for individuals and small businesses, financial coaching, and managing monthly bills, budgets, and banking. John grew up in Madison, graduating from Memorial H.S. and UW-Madison, and currently lives in Fitchburg with his wife Vicki.